Sofia Leeb is a Client Director at Carat since April 2023, bringing extensive experience in client management and media consulting from previous roles at Carat Sverige, where responsibilities included Client Manager and Project Manager from December 2016 to April 2023, as well as positions at Maxus Global as Head of Online Video and TV Specialist from August 2014 to December 2016. Expertise encompasses advising on and buying TV and online video campaigns, optimizing results, and providing international reporting across multiple industries, especially beauty and insurance. Educational credentials include a Master of Science in Business Administration with a focus on Business Strategy from Lund University and an exchange program in Business Administration at Singapore Management University. Early career experience includes logistics and order processing roles in summer positions, along with part-time work in retail.
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