Matthew C. is a seasoned creative professional with over 17 years of experience in advertising, currently serving as a Senior Creative Director at Carbon. Previously, Matthew held various roles, including Creative Director at VaynerMedia APAC and Innovation Director at dentsu X, where they led innovative strategies for major brands like Disney and Coca-Cola. Matthew has contributed to high-profile campaigns and received recognition at prestigious award festivals, including Cannes and Spikes. They are also the founder of MasterCritique, an on-demand critique service designed to refine creative ideas. Matthew is pursuing a Bachelor of Fine Arts in Design and Visual Communications from the University of Delaware.
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