Amardeep Singh

Sr. Director Products And Solutions at Cardinal Path

Amardeep Singh has a diverse work experience spanning different industries and roles. Amardeep currently works at Merkle | Cardinal Path as the Director of Analytics and Insights. Prior to this, they held various positions at the same company, including Associate Director, Manager, Senior Consultant, and Staff Consultant in the field of Digital Analytics and Insights.

Before joining Merkle | Cardinal Path, Amardeep worked at Dell as a Business Analysis Advisor, where they led the Polaris analytics program globally and optimized Dell.com through A/B testing.

Amardeep also worked at Candid Designz as the Owner and Team Lead for Web Design and Database Management, where they managed a team of 6 people and handled projects for various clients.

Additionally, they worked at Future Value Retail Ltd. as a Senior Executive, where they developed retail KPI dashboards, analyzed inventory risks, and implemented inventory allocation strategies to improve net margins.

Earlier in their career, Amardeep worked as a Brand Audit Specialist and founding member at Bangalore LIVE ACTION GROUP, conducted a mystery audit for Hindustan Unilever Ltd as an intern, and served as a Summer Intern at Home Solutions Retail India Ltd, where they designed BTL activities and developed a promotions campaign.

Overall, Amardeep Singh's work experience showcases their expertise in analytics, insights, web design, retail, and project management.

Amardeep Singh completed their education in a chronological order, starting with their B.Tech degree in Electronics and Communication Engineering from Guru Gobind Singh Indraprastha University in New Delhi, which they pursued from 2004 to 2008. Following this, they enrolled in the Symbiosis Institute of Business Management in 2008, earning an MBA degree in Marketing and Operations, while also receiving another MBA degree in Marketing from the Symbiosis Institute of Business Management, Bangalore. Both MBA programs were completed from 2008 to 2010. Amardeep Singh's highest level of education is their double MBA degree.

In addition to their formal education, Amardeep Singh has obtained several certifications. Amardeep completed the Adobe Business Practitioner certification from Adobe in June 2020, and previously obtained the same certification in December 2016. Amardeep also holds a Google Analytics Advanced Skills Course Completion Certificate from Cardinal Path, earned in November 2015, and a Google Certified Analytics Professional certification from Google, obtained in October 2015.

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