Collin Trudan is an experienced manager specializing in experience optimization and strategic conversion rate optimization across various industries including retail, e-commerce, SaaS, and media. Currently serving as Manager of Experience Optimization at Merkle | Cardinal Path since February 2023, Collin oversees the design and analysis of various testing activities. Previously at Ramsey Solutions, Collin advanced site optimization efforts as a Marketer 2, leading a product team that significantly increased testing velocity and revenue. Collin also demonstrated success as a Marketer 1, launching a successful location-based personalization campaign and enhancing conversion rates for the Ramsey+ trial. Prior experience includes roles at TKO Artist Management, where successful campaigns increased streaming numbers and royalties, and internships with CMT and SESAC. Collin holds a Bachelor of Business Administration in Music Business from Belmont University.
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