Lauren Norton is a Privacy Transformation Lead with over 20 years of analytics experience and a comprehensive background in health policy. Currently serving as Vice President of Client Transformation at Merkle | Cardinal Path, they focus on reshaping data measurement and activation strategies in regulated industries while leveraging their legal expertise for HIPAA-compliant solutions. Their past roles include significant positions at Finelight, DAC Group, and Creative Alliance, where they demonstrated leadership in account management and paid search engagement. Lauren holds a Master of Law in Information Technology and a Master of Science in Business, along with a Bachelor of Arts in Political Science and Sociology from Indiana University.
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