Paula Leaman

Paula Leaman has a strong background in SEO and digital marketing. Paula currently works at Merkle | Cardinal Path as the Director of SEO, a position they have held since February 2022. Prior to this role, they worked as an Associate Director of SEO at the same company starting in July 2019. From March 2016 to July 2019, Paula served as the Manager of Search Engine Optimization at Cardinal Path, where they led a high-performing team and executed SEO strategies for medium and large businesses. Before joining Cardinal Path, they worked as a Senior SEO Consultant at the same company from February 2014 to March 2016.

Prior to their roles at Cardinal Path, Paula was self-employed as a Web Analyst/SEO Consultant from May 2012 to February 2014. Paula also gained experience as the Digital Marketing Manager - SEO/Web Analytics at Stock Research DD Inc. from September 2010 to May 2012. Paula's career began at Alcatel-Lucent, where they worked as a Web Analyst/SEO from November 2007 to September 2010. Their earlier experience includes a role as a Web Program Manager at BCA NS from December 1996 to June 2007. Throughout their career, Paula has consistently demonstrated expertise in SEO and helped organizations improve their organic channels.

Paula Leaman completed a Certificate in Web Analytics, specifically the Award of Achievement in Web Analytics, from The University of British Columbia. Additionally, they obtained several certifications including the SEMRush Certification for SEO's from SEMrush in July 2017, the Google Mobile Sites Certification from Google in May 2017, and the Google Analytics Qualified certification from Google in October 2016.