Erin W.

Erin W. is an accomplished marketing professional with extensive experience in lifecycle and CRM marketing, currently serving as the Lead Marketing Manager at Care.com since July 2022. In this role, Erin acts as the CRM subject matter expert and has managed marketing specialists. Previous positions include Associate Lifecycle Marketing Manager at Guideline, where optimization of marketing funnels was a focus, and Senior Specialist at Tinuiti, where Erin worked on advanced retention programs for enterprise clients and demonstrated proficiency in various Email Service Providers. Erin's earlier roles have involved managing email marketing programs for prominent brands and developing effective marketing strategies. Erin holds a Bachelor of Arts in Telecommunications from the University of Kentucky.