Laura Chang is a seasoned product manager with extensive experience in developing and enhancing user-centric applications across various industries. Currently, as a Senior Product Manager at Care.com, Laura leads cross-functional teams to improve caregiver search, messaging, and checkout processes, driving increased user engagement and subscription conversion rates. Previously, at Greator, Laura successfully launched a B2C mobile app, while at trivago, a transition from marketing to product management resulted in the creation of a B2B CRM product strategy and enhanced sales efficiencies for the global hotelier community. Laura's career began at OMD Canada, managing digital advertising campaigns for Apple, and has included a foundation in marketing and communications through leadership roles and strategic planning in various organizations. Laura holds a Bachelor of Arts in Communications, Media, and Journalism from McMaster University, complemented by a Design 101 course focused on product and web design.
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