Chord Bezerra

Chord Bezerra is an accomplished manager and creative professional with extensive experience in brand and advertising, currently serving as the Manager of Brand and Advertising at CareFirst BlueCross BlueShield since January 2022. Bezerra has a strong track record of leading cross-functional teams to deliver innovative campaigns and drive brand consistency, with a focus on enterprise-wide brand transformations and digital experience enhancements. Prior roles include Senior Graphic Designer at US Pharmacopeia, Creative Consultant for Chord Bezerra Creative, Creative Director at Universal Gear, and Managing Director at Brick and Mortar. Bezerra's creative expertise encompasses brand identity, marketing communications, and digital media, while leadership capabilities are demonstrated through effective team management and project execution. Academic background includes a Bachelor of Arts in Communications from the University of Delaware.