Megan Shaffer is a proactive marketing professional with over six years of experience in strategy development, consumer insights, and marketing research analytics. Currently serving as the Lead Consultant at CareFirst BlueCross BlueShield, Megan collaborates with business partners to define key problems and develop research solutions. Prior roles include Senior Market Research Analyst at CareFirst BlueCross BlueShield, Senior Marketing Research Analyst at SECU, and Marketing Research Analyst at SECU, where significant contributions to market research functions were made. Megan holds a BA in Communications from Susquehanna University and a Certificate in Market Research from The University of Georgia.
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