Robert Siegel

Robert Siegel is a seasoned marketing and product management professional with extensive experience at CareFirst BlueCross BlueShield, where roles have included Manager of Engagement & Analytics and various positions in product management. Notable achievements include overseeing wellness and member incentive products, shaping product strategies, and leading strategic communications initiatives. Prior marketing leadership roles at Reed Street Productions and Big Boyz Bail Bonds further highlight a proven track record in developing effective marketing plans and enhancing brand communication. Robert Siegel holds a Master of Science in Marketing from The Johns Hopkins University and a Bachelor of Science in Marketing from Syracuse University.