Conor McCarrey

Conor McCarrey is a seasoned marketing professional with extensive experience in content marketing and strategy management. Currently serving as Strategy Manager at Carhartt since December 2018, McCarrey has a proven track record in optimizing mid-funnel paid media channels, including social, display, video, and affiliate marketing, while achieving significant revenue growth. Prior roles at Carhartt included positions such as Sr. Content Marketing Specialist and D2C Marketing Specialist, where McCarrey led creative strategies, managed affiliate programs, and enhanced omni-channel consumer experiences. Previous experience at Stryker involved crafting copy and managing social media strategies to boost brand awareness and support product development. McCarrey holds a Bachelor of Arts in Communication Studies from the University of Michigan and has pursued additional professional education at UW Professional & Continuing Education.