Freia Kob

Freia Kob has extensive experience in the automotive and digital marketing sectors, beginning as an intern at Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in 2007. Following this, Freia Kob held various significant positions, including eCommerce Manager and Project Manager at jaron - your digital marketing experts from 2007 to 2011, and Senior Consultant at trommsdorff + drüner from 2011 to 2016. Freia transitioned to Volkswagen AG, where roles included Produktmarketing Car-Net (2016-2017) and Leitung EECO/4 Operations Reporting & Management (2017-2022). Currently, Freia Kob serves as Business Owner Vehicle Analytics and Product Manager at CARIAD since March 2024. Freia Kob holds a Betriebswirtschaft and Volkswirtschaft degree from Martin-Luther-Universität Halle-Wittenberg and a Diplom-Kauffrau in Betriebswirtschaft with a focus on Marketing & Controlling from Technische Universität Berlin.