Malena Bendig

Malena Bendig has a robust background in culture and communications, currently working at CARIAD since September 2020. Prior to this role, Malena served as Assistenz Motorsport-Direktor at Volkswagen Motorsport GmbH from September 2017 to August 2020, and held a position in Sales & Marketing at Studio71, LP where responsibilities included influencer marketing and creating innovative sales concepts across social media platforms. Additional experiences include serving as a Project Assistant at the German Industry and Commerce Greater China and participating in strategic planning and product marketing at Volkswagen Group China. Malena's academic credentials include a Master of Science in International Business Administration with a focus on Management and Marketing from Europa-Universität Viadrina and a Bachelor of Applied Science in Business Administration with a specialization in Marketing from the University of Applied Sciences, Flensburg.