CARIOCA
Luca Martinetto is a seasoned product marketing professional currently serving as the Product Marketing Manager at CARIOCA since March 2022, where responsibilities include overseeing the global product portfolio and driving product innovation. Previously, at Lindt & Sprüngli from July 2017 to March 2022, Luca held multiple roles, culminating in the position of Group Product Manager, focusing on international product ranges, modern trade, and e-commerce. Earlier experience includes roles at Valeo, Barilla Group, and various internships, demonstrating strong skills in project management, financial evaluation, and marketing strategy. Luca holds advanced degrees in Industrial Engineering and Management and Management from Politecnico di Torino and ESCP Business School, respectively.
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CARIOCA
CARIOCA Spa is a new venture that has taken the legacy of one of the leading Italian company in the production of stationery and drawing. AN ITALIAN STORY... Its products and its brands - CARIOCA® and CORVINA® - are today present in 59 countries all around the globe. Still today 85% of its products is proudly “made in Italy”, to guarantee the unbeatable level of performance and safety for any customer use. CARIOCA® is an international love-brand specialized in coloring tools – markers, colored pencils, crayons, tempera, modeling clay and many others - with an enduring appeal on kids of any age. The brand stood out in the early '60, with a celebrated advertising campaign featuring the Carioca Jo beloved-character, and maintains still now its leading role in many European markets. Find out more at www.carioca.com CORVINA® represents the company brand of writing tools since 1965. CORVINA® “51” is still now the ball paint synonymous in many countries. The brand image and its product range has been just redesign in 2014 to better express its personality and growth potential. CARIOCAPROMO® All Carioca products, customized by you! Search the right product for you, choose the color and insert your company logo. Easy, isn't it? Customize your product on www.cariocapromo.com CHAMPIONS IN PRODUCTION! The molding of the plastic material in granules is made in two fully automated departments, able to produce more than 20,000,000 elements daily. The complete robotization of the articles assembly is carried out thanks to sophisticated electromechanical machines: equipped with control devices, they allow high production speed, maintaining a high standard of quality along the entire production process.