Sofia Alysheva is a Senior International Brand Manager at Carlsberg Group, specializing in brand strategy and marketing within the FMCG sector. With over seven years of experience, Sofia has successfully led top global brands such as Finish, Lysol, and Sagrotan, driving significant growth and innovation. Notable achievements include reversing a trend with the launch of a new segment for Lysol in Russia and achieving record penetration growth for Sagrotan laundry sanitizer in Germany. Sofia's expertise lies in identifying business opportunities, fostering cross-functional collaboration, and delivering exceptional consumer-oriented results.
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