Mac Smith

Mac Smith is the Head of Marketing Analytics at Carmichael Lynch, where they oversee the analytics department and drive impactful marketing strategies for clients, particularly on the Subaru account. Previously, Mac served as the Director of Digital Analytics at Fallon, where they infused data into the creative process to enhance brand strategies. They have held various roles in analytics, including positions at WCG and Target, where they managed teams and developed innovative measurement products. Mac earned a Bachelor of Science in Computer Information Systems from Bemidji State University.