Adrien Pires is an experienced professional in the field of communication and loyalty programs, currently serving as Responsable Communication & Fidélité for Carrefour Proximité France since September 2018. In this role, Adrien leads the development and promotion of the Carrefour France Loyalty Program within proximity stores, overseeing annual objectives and performance analysis. Previous positions include Manager Fidélité, where Adrien co-constructed the annual communication plan for loyalty bonuses, and Chef de Projet Fidélité, managing various loyalty initiatives. Adrien's career began as Manager Magasin en Formation at both Carrefour and Intermarché, focusing on commercial activity and marketing strategy. Educational achievements include a Master's degree in Management and Business Strategy from Ascencia Business School and a License in Operational Marketing from C3A. Additional training in charisma and self-confidence was completed at the Centre de Formation et Compétences.
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