Maya Leriche

Maya Leriche serves as the Digital & Innovation Manager for growth formats at Carrefour since February 2020, focusing on developing franchise models across Europe and creating an internal tool that enhanced communication, resulting in a significant increase in order fulfillment. Previously, Maya held multiple roles, including Projects & Innovation Manager at Carrefour, where achievements included the implementation of a B2B Salesforce CRM that improved marketing ROI and customer acquisition, as well as leading various digital transformation initiatives. Prior experience includes a Business Consultant position at BearingPoint, where multiple digital solutions were deployed, and a Projects & Logistics Improvement Manager role at Amazon France, where process improvements were executed to enhance efficiency. Maya's career began with internships at Groupe Renault, Veolia Water - SADE, and SUEZ, coupled with a strong educational foundation that includes a Master’s degree in Transport and Sustainable Development.