Melissa Seyfried

Vice President, Marketing at Cartera

Melissa Seyfried has gained extensive work experience in various marketing and leadership roles throughout their career. Melissa started their career as a Marketing Manager at IXL in 1996 and then became a Marketing Content Strategist at Sapient Corporation in 1998. In 2001, they joined Bertelsmann as a Retention Marketing Manager. Melissa then worked at Publicis as an Associate Account Director before moving on to Renegade as an Account Director in 2006, where they managed strategic planning and account management for Panasonic. In 2008, they became the Director of Client Services at Cartera Commerce, Inc, where they developed and managed online shopping programs for clients in various industries. Melissa continued to progress within the company, taking on roles such as Sr. Director of Marketing Services and Sr. Director of Customer Engagement and Retention Marketing. Currently, they hold the position of Vice President of Marketing, overseeing digital strategies for acquiring and retaining members.

Melissa Seyfried pursued their undergraduate education at Boston College from 1992 to 1996. During this time, they studied Sociology and Marketing and earned a Bachelor of Arts (B.A.) degree, with a minor in Marketing.

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