Cartera
Melissa Seyfried has gained extensive work experience in various marketing and leadership roles throughout their career. Melissa started their career as a Marketing Manager at IXL in 1996 and then became a Marketing Content Strategist at Sapient Corporation in 1998. In 2001, they joined Bertelsmann as a Retention Marketing Manager. Melissa then worked at Publicis as an Associate Account Director before moving on to Renegade as an Account Director in 2006, where they managed strategic planning and account management for Panasonic. In 2008, they became the Director of Client Services at Cartera Commerce, Inc, where they developed and managed online shopping programs for clients in various industries. Melissa continued to progress within the company, taking on roles such as Sr. Director of Marketing Services and Sr. Director of Customer Engagement and Retention Marketing. Currently, they hold the position of Vice President of Marketing, overseeing digital strategies for acquiring and retaining members.
Melissa Seyfried pursued their undergraduate education at Boston College from 1992 to 1996. During this time, they studied Sociology and Marketing and earned a Bachelor of Arts (B.A.) degree, with a minor in Marketing.
Cartera
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We make shopping more rewarding. Cartera partners with leading companies who offer their customers loyalty programs. We then give their customers a chance to earn even more of the miles, points or cash back they want by shopping with over 1,000 retailers they already know and love. From major airlines to top banks, our partners are highly respected companies who use loyalty programs to reward their customers. We strengthen these relationships, and keep our partner's brand ever-present, by offering their customers even more ways to earn rewards through Cartera-run, partner-branded websites. In January 2017, Cartera Commerce was acquired by Ebates. Ebates is a leading loyalty marketplace where shoppers can buy millions of products from over 2,000 major retailers and earn cash back on every purchase. Since its launch in 1999, Ebates members have earned nearly $1 billion in rewards and saved billions more by taking advantage of coupons, free shipping, and other promotions offered to Ebates members. Because shopping with Ebates is hassle-free—no fees, no forms and no gimmicks—the company has attracted over 20 million savvy shoppers from around the world who earn cash back on everything from apparel and beauty to travel and sporting goods, both online and in-store. The San Francisco headquartered company was founded in 1998 and acquired by Rakuten, Inc. in 2014.