Alistair Smith

Alistair Smith is an experienced marketing leader with over 14 years of expertise in B2B and B2C marketing across diverse industries. Currently serving as the Senior Trade Marketing Manager at Carwow, Alistair previously owned a marketing consultancy and has held leadership roles at Maxxia UK and LeasePlan UK. With a commitment to driving commercial growth through strategic initiatives, Alistair has successfully managed marketing budgets exceeding £1 million and has aligned marketing efforts with sales pipelines of over £5 million. Alistair holds a Bachelor’s Degree in Sport & Social Sciences from Loughborough University and a Professional Certificate in Marketing from the Chartered Institute of Marketing.