Philippe Laporte

Philippe Laporte is a seasoned professional with extensive experience in customer experience and marketing. Currently serving as Corporate Director of CX and Marketing at Cascades since July 2020, Philippe is responsible for leading the transformation strategy to position Cascades as an industry leader in customer-centricity. Prior to this role, Philippe held various senior marketing positions at Vidéotron Affaires from 2016 to 2020, including Senior Director of Marketing and Customer Experience, where responsibilities included defining long-term visions and managing budgets for client segments. Philippe's career at Vidéotron spanned from 2007 to 2016, with roles ranging from Senior Marketing Manager focused on retention and loyalty to Product Manager for mobile accessories. Philippe holds a Bachelor of Business Administration in Marketing from HEC Montréal and possesses a strong foundation in economics and biology from an International Baccalaureate program.