Sara B.

Sara B is a seasoned marketing professional with extensive experience in customer marketing, CRM, and e-commerce. Currently serving as a Sr Customer Marketing & CRM Specialist at Casper since June 2022, Sara B manages comprehensive customer and retention marketing strategies, including email, SMS, direct mail, lead capture, and referral programs within the innovative sleep industry. Prior to this role, Sara B worked as an Online Marketing Manager at Manhattan Fruitier from April 2013 to June 2022, overseeing e-commerce and marketing initiatives. Earlier experience includes positions as a Marketing Manager and Project Manager at AmeriMerchant, and Operations Manager at Capify Australia, showcasing a strong foundation in digital marketing and project management. Sara B holds a Bachelor of Arts in Communications with a focus on Mass Media and Advertising, complemented by a minor in Philosophy from the University of Hartford.