Lael Tyler

Lael’s been creatively directing with Cast Iron since 2013. During the course of his 20 year career in design he’s had clients of every shape, size, and business model. He’s worked in-house at Nike, for several small (but mighty) creative agencies, and for his own damn self as an independent consultant. Along the way he’s earned a fistful of industry awards and accolades. He is a proponent of thoughtfulness, clarity, and humor. He is allergic to deception, drama, and self-satisfaction. He believes the best communications — no matter the medium — speak with an honest, human voice seeking to connect, inform, surprise, and delight.