Michael Zerbib

Michael Zerbib has a strong background in digital marketing and project management. Michael held the position of Digital Marketing & Data Analytics Director at CAST from 2015, where they developed and executed global marketing campaigns, implemented strategies to improve site traffic and lead generation, and coordinated multichannel prospect acquisition. Prior to this role, Michael served as a Senior Digital Project Manager at CAST from 2010 to 2015, managing and executing various digital campaigns, creating a digital team in India, and performing A/B testing for increased conversion performance. From 2006 to 2010, they were a Digital Project Manager at CAST, specializing in outbound marketing and developing personalized email marketing campaigns. Before joining CAST, Michael held the position of Webmaster & Multimedia Manager at Systar from 2003 to 2006, and a previous role as Webmaster & Multimedia designer at Sagittaire Communication from 2000 to 2003. At Sagittaire Communication, they established the Multimedia Department and managed a small team, focusing on educational CD-Roms and multimedia greeting cards. Overall, Michael Zerbib's experience encompasses a range of digital marketing and project management roles, showcasing their expertise in driving marketing initiatives and utilizing various digital strategies.

Michael Zerbib holds a Certificat in Data & Analytics from ESCP Business School, which they obtained in 2021. In 2014, they also earned a Certificat in Digital Communication and Media/Multimedia from the same institution. Prior to that, from 1986 to 1992, they pursued a Master's degree in Econometrics at the University of Paris I: Panthéon-Sorbonne. Additionally, they have obtained certifications in Revenue Operations from HubSpot Academy in 2023, Digital Marketing from LinkedIn in 2020, and Inbound Marketing from HubSpot Academy in 2017.