Peter Alecock is currently the Chief Trading Officer at Castore, having held the position since 2025. Previously, they served as the Chief Executive Officer at JOE BROWNS LTD from 2022 to 2024 and held various senior roles at JD Sports Fashion plc, including Chief Operating Officer of the Fashion Division. With experience as Managing Director and Finance Director at Bank Fashion, Peter also has a background in commercial operations and finance from their time at Miss Selfridge. They earned degrees in quantity surveying and commercial management at The University of Manchester.
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