Vikas Jain

Vikas Jain is an accomplished B2B Marketing Manager at Castrol since March 2016, where responsibilities include brand building, lead generation, and managing a diverse portfolio of over 250 products. Vikas has expertise in digital marketing strategies, customer retention through IoT solutions, and stakeholder management. Prior to this role, Vikas served as B2B Sales Excellence Manager at Castrol, focusing on sales strategy and process digitization. Vikas has a background in sales and business development with positions at Paprika Consultants LLP and TVS Motor Company, where strategic growth initiatives and channel development were key focuses. Vikas began with a summer training role at Asian Paints and holds a PGDM in Marketing from the Institute of Management Technology, Nagpur, and a Bachelor of Engineering in Biotechnology from the University of Rajasthan.