Product Designer with deep experience in eCommerce, digital experience optimization, and conversion-focused design.

I help businesses create intuitive customer journeys, scalable design solutions, and high-performing digital experiences that balance user needs with business objectives.

With 15+ years in design leadership and 4+ years specializing in digital commerce, I bring together UX strategy, product thinking, analytics, and execution to deliver measurable results.

Areas of focus:

• Product Design
• UX Strategy
• eCommerce Optimization
• Conversion Rate Optimization (CRO)
• Design Systems
• Customer Experience


Catalina Lozada

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Catalina Lozada

Org chart

Teams

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