Robert Lim

Robert Lim has a diverse work experience spanning different industries. Robert started their most recent role in 2020 as a Digital Marketing Manager at Catalogic Software Inc. In this role, they developed and implemented a self-service digital funnel to drive product inquiries through various digital advertising platforms and email campaigns. Robert also designed and configured digital analytics strategies using tools like Google Analytics, Tag Manager, and Social Analytics. Additionally, they integrated web, email, and social engagement analytics into a new CRM system and created reports for the management team. Robert successfully managed email campaigns, resulting in a significant increase in engagement with new and existing customers. Furthermore, they utilized online communities and PR/media assets to keep the brand in conversation and actively contributed to the design and content for the relaunch of the company's website and a new subbrand. Robert also represented the brand in webinars and media briefings, leading to opportunity conversions and repeat visitors.

Before joining Catalogic Software Inc., Robert served as a Marketing Director at AmeriCare Physical Therapy from 2017 to 2020. In this role, they were responsible for overseeing the marketing efforts of the company.

Prior to that, they worked as a Sales Manager at C & A Beauty Supply, Inc. from 2012 to 2017.

Robert Lim attended Rutgers Business School and graduated in 2012 with a Bachelor of Science degree in Business Management and Global Studies.