Beth Sullivan

Beth Sullivan currently works at Catalyst Brands LLC as a Brand Strategy & Marketing professional for Iconic Brands since October 2025. Prior to this role, Beth served as the Director of Marketing & Customer Journey at Eddie Bauer from January 2018 to October 2025, where a focus on consumer insights and merchandising was key to launching a new business initiative. Earlier experience includes roles such as E-Commerce Manager at Eddie Bauer, Senior Merchant at rag & bone, and various positions at LOFT and Club Monaco, where strategic merchandising and market expansion were emphasized. Beth's background is supported by a Certificate in Data Analytics & Business Intelligence from the University of Washington and a Bachelor of Arts in Political Science and Spanish from the University of Richmond.