Sandra Liaw

Sandra Liaw holds a Master of Business Administration in Marketing from the University of Illinois Urbana-Champaign and a Bachelor of Business Administration in Marketing from the University of Massachusetts Amherst. Currently serving as the Head of New Business Acquisition for the Western U.S. at Catalyst Inc. since February 2023, Sandra brings extensive experience from a long tenure at Fusion Gourmet, Inc., where the role of Vice President of Sales, Strategy & Multi-Channel Distribution for Retail and Foodservice NA Accounts was held from January 2003 to February 2023. Earlier career experience includes serving as a Senior Manager of Strategic Sourcing at The Walt Disney Company from May 2000 to December 2002.