Miri Keck

Miri Keck is an accomplished marketing professional with extensive experience in brand marketing and management across various industries. Currently serving as Vice President of Marketing at Catapult since April 2025, Miri previously held the position of Director of Brand Marketing at World Rugby, focusing on consumer-centric branding and global marketing campaigns for major rugby events. Prior experience includes significant roles at adidas, where Miri directed marketing strategies for high-profile partnerships with Arsenal and FC Bayern Munich, as well as pioneering community-based marketing initiatives. Miri's career began in event management at Siemens, complemented by a solid educational background with a Bachelor of Science in Business Administration from Otto-Friedrich-Universität Bamberg and an apprenticeship in banking.