Miri Keck

Miri Keck is an accomplished marketing professional currently serving as Vice President Marketing at Catapult since April 2025. Prior to this role, Miri was the Director of Brand Marketing at World Rugby, where responsibilities included crafting a consumer-centric brand portfolio for major rugby events and developing global marketing campaigns. Miri's extensive experience at adidas included significant roles such as Senior Manager of Global Brand Marketing for both Arsenal and FC Bayern Munich, where Miri directed integrated marketing strategies and campaigns that enhanced cultural relevance. Miri's career began at Siemens, handling events and business administration. Miri holds a Bachelor of Science in Business Administration and Management from Otto-Friedrich-Universität Bamberg and has received numerous industry accolades, including the Sport Industry Award for Purpose Driven Partnership and Gold Clio Sports Award for Public Relations.