Sig Finley

Sig Finley is the Product Manager for Lures & Tackle at Catch Co. Sig has over six years of experience in product management, including at Building Automation Products where they were responsible for researching and defining new products, developing strategies to stave off competitive threats, and managing the life cycle and performance of existing product lines including sales, quality, production, purchasing, and marketing. Sig is a strategic thinker with a proven track record of delivering results and has a passion for fishing and the outdoors.

Sig Finley has a Bachelor of Science in Marketing from the University of Wisconsin-La Crosse.