Crystal Mendes

Crystal Mendes is a Demand Generation Manager at Catch+Release, specializing in enabling brands to acquire licenses for external visual content. Previously, Mendes held the same title at Blameless, achieving a 62% conversion rate of marketing qualified leads to opportunities and managing a $200k quarterly marketing budget. Prior experience includes roles at VMware, where Mendes managed a successful webcast syndication program, and at Emeritus Vineyards, enhancing social media and communication strategies. Crystal's early career involved various customer service and marketing roles in the food and beverage industry and university settings, complemented by a Bachelor of Business Administration in Marketing and Wine Business from Sonoma State University.