V.A. Lopes

V.A. Lopes is a Senior Vice President of Strategic Planning in Health + Wellness at Zeno Group, where they leverage their expertise in brand and behavioral strategy to create impactful healthcare engagement. With a background that includes pivotal roles at organizations like PRYME Agency and Actelion Pharmaceuticals, V.A. has led numerous successful campaigns and initiatives, particularly in virtual and digital engagement. They hold dual degrees in Criminal Justice and Film/TV from Penn State University, demonstrating a diverse skill set that enriches their approach to strategic communications. As an Ambassador for Category Thinkers, V.A. continues to advocate for innovative category design in a collaborative community.