Fernanda Araujo

Fernanda Araujo has a diverse work experience in the field of marketing and telecommunications. Fernanda currently holds the position of Head Marketing B2C at Catho, where they are responsible for developing end-to-end marketing strategies, branding, and growth for the Marketplace. Fernanda oversees various departments including communication, media, SEO/ASO, CRM, and market intelligence.

Prior to joining Catho, Fernanda worked at TIM Brasil for a significant period. Fernanda held roles such as Senior Marketing Executive, Residential Segment Sr Manager, CRM Sr Manager, and Marketing Manager. In these roles, they gained expertise in customer experience, startup initiatives, and managing marketing activities.

Before TIM Brasil, Fernanda served at Intelig Telecom as a Marketing Manager and Telemarketing Manager. Fernanda successfully handled marketing responsibilities during their tenure.

Fernanda's early career took off at ATL - Algar Telecom Leste Telecomunicações, where they held the role of Ecommerce & Telesales Coordinator.

Overall, Fernanda Araujo has demonstrated a strong career progression and extensive experience in marketing and telecommunications.

Fernanda Araujo pursued a Digital Transformation Strategy course at Boston University in 2019. In the same year, they also completed a course called The Science of Learning with a focus on Educational Psychology at Columbia University. Prior to that, in 2001-2002, Fernanda obtained an MBA in Marketing from ESPM Escola Superior de Propaganda e Marketing. Fernanda'searliest education was at Pontifícia Universidade Católica do Rio de Janeiro from 1992 to 1996, though the specific degree and field of study are not mentioned.