Sam Critchley

Sam Critchley is an accomplished technology entrepreneur with extensive experience in the telecommunications and marketing sectors. As Co-Founder and CTO of Spaaza since 2011, Critchley has played a pivotal role in developing an incentive marketing platform that enhances customer relationships and sales for various retailers, including G-Star RAW and Clarks Shoes. In addition, Critchley co-founded The Cavell Group in 2004 and currently serves as a Non-Executive Director, focusing on business development within a team of telecom experts. Other notable ventures include founding GyPSii, a mobile location-aware social media network, and establishing A2B, a location-based search engine. Critchley's technical expertise is further demonstrated through previous roles at Worldcom and UUNET, where significant contributions were made to network engineering and support across Europe. Critchley holds a BA in French and Philosophy from King's College London.