Cecile Baur Ayed

Cecile Baur Ayed is an accomplished design and branding professional with extensive experience in leading roles across various prestigious companies. Currently serving as President of CBA Design, an international design agency founded in 1982, Cecile focuses on leveraging design for transformative impact. Previous positions include Chief Operating Officer at Lonsdale Design, Managing Director at Why? Brand Design and InProcess, and Partner - Client Services Director at SAGUEZ & PARTNERS. Cecile's expertise also encompasses significant contributions at Landor and CLAESSENS INTERNATIONAL LIMITED. An education background includes studies at NEOMA Business School and HEC Paris, alongside executive education in management and leadership.