CBA Design
Fernanda Varnum is a seasoned creative professional with extensive experience in design and branding. Since May 2014, Fernanda has served as Creative Director and Design Manager at CBA Design, following a role as Senior Designer at B+G Designers, where involvement included packaging and point-of-sale projects for major brands such as Purina and Nestlé Brasil. Prior to this, Fernanda worked as an Independent Design Professional, focusing on personal projects and freelance work, and held various positions at Matriz Escritório de Desenho, where responsibilities encompassed project management, creative development, and strategic branding. Early career experience includes design roles with Editora Novo Meio and a solid educational background in branding, marketing, and industrial design from prestigious institutions.
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CBA Design
To those who wonder what is design... It's innovation, use, solutions to simplify and improve people's lives. It is a prospective profession. Building the fundamentals of a brand, intervening in a consumer's life and developing conversations: CBA applies to cover all touch points. We work on the essence of the brand by activating all our expertise: strategy, packaging and activation, retail design and architecture, branding, digital. Today, CBA has 14 offices around the world. Our 300 consultants offer a global perspective and face complex projects in different markets.. Curiosity, structuring and synergy are essential. Our interactions with the network allow us to always inject a multicultural breath into our projects.