Andrea Laton is an accomplished media executive with over 17 years of experience at CBC, currently serving as Senior Director of Strategic Operations since October 2011. In this role, Andrea develops broadcast media sales operations strategy and positioning within the national marketplace, focusing on electronic business strategy and automation opportunities. Prior to this, Andrea held the title of Director of Strategic Operations, contributing to the Media Sales & Marketing Management Team by managing strategic initiatives and implementing cutting-edge technologies to enhance business processes. Andrea's career at CBC Television began in January 2006 as Senior Manager of Strategic Initiatives, where similar responsibilities were undertaken, emphasizing the importance of strategic planning and corporate initiatives.
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