Boyu W.

Boyu W. is a seasoned marketing professional with expertise in lifecycle marketing and communications. Currently serving as a Senior Analyst for CBC since October 2016, Boyu W. manages the growth and retention of the Gem (OTT service) premium subscription, enhancing user engagement through various digital communication channels. Prior experience includes a role as Senior Communications Officer at CBC, focusing on content creation and performance marketing for digital products, and a position as New Media and Marketing Coordinator at the Bata Shoe Museum, where significant increases in social media engagement were achieved. Academic credentials include a Master of Arts in Art History from the University of Toronto, a Visiting Scholar role at Hope College, and a Bachelor's degree in Philosophy from Wuhan University.