Julio Preuss is an accomplished product manager with extensive experience in audience data management and content distribution, currently leading an agile team at CBC since November 2015. Preuss's leadership in deploying the Lotame DMP has significantly improved audience targeting and engagement metrics. Prior roles include senior product management at Globo.com, where the development of a new data architecture and the implementation of Adobe's Audience Manager facilitated advanced machine learning and advertising strategies. Preuss has also held various positions at Torstar Digital, Globo.com, BRTI, and earlier freelance writing roles, demonstrating a robust background in product management, web analytics, and content strategy. Educational qualifications include a Master's degree in Information Systems from the University of Toronto and an MBA from Universidade Federal do Rio de Janeiro.
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