Rob Reid has extensive experience in media planning and analysis, currently serving as Senior Manager of Media Planning at CBC since September 2004, where Rob collaborates with promotional specialists to develop strategic plans that align promotional efforts with content priorities. Previously, Rob held various roles at CBC, including Media Planner and Senior Revenue Analyst, contributing to multi-platform strategies and specialized business analysis. Prior to CBC, Rob worked at Zenithoptimedia, Bates Canada, Initiative Media, and WIMC, focusing on media buying and negotiations for major brands and projects. Rob's educational background includes a Bachelor of Arts in Philosophy from York University and a Sales Diploma in Advertising Media Sales from Humber College.
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