Varda Omer

Varda Omer is an experienced marketing professional with a robust background in trade marketing and channel management. Currently serving as a Trade Marketing Manager at Coca-Cola CCI since March 2015, Varda has held multiple roles, including Channel Manager and Product Manager, focusing on the Modern On Premise Channel in Pakistan and conducting comprehensive channel analysis to identify growth opportunities. Prior experience includes a tenure at Sufi Group of Industries where responsibilities encompassed campaign coordination, digital marketing, and brand development, as well as roles at Alokozay Tea and L'Oréal, emphasizing marketing execution and event management. Varda holds a Bachelor of Science in Social Sciences from Lahore University of Management Sciences, complemented by early marketing experience in internships and academic assistance positions.