Shawn Sheffield

Shawn Sheffield is a seasoned professional in marketing operations with extensive experience across multiple companies. As the Senior Marketing Operations Manager at CData Software since September 2022, Shawn leads the marketing operations and automation strategy, focusing on data integrity and the revenue lifecycle. Previous roles include Senior Marketing Operations Manager at Bandwidth Inc., where efforts were directed at refining the click-to-revenue process, and Marketing Operations Manager at JAGGAER, where responsibilities included maintaining marketing automation systems and optimizing lead scoring methodologies. Shawn began a career at Static Control Components, Inc. as Digital Marketing & Operations Manager, implementing various marketing strategies and technologies. Educational credentials include a Bachelor of Science in Digital Communication and Media/Multimedia and a Master of Business Administration.