Eric Lai

Eric Lai is a seasoned marketing professional with extensive experience in digital marketing and social media analysis, currently serving as a Social Media Analyst at CDK Global since June 2011. Eric has developed comprehensive social media marketing strategies for over 20 dealerships, automated reporting processes to save significant staff hours, and provided technical SEO consultation for a nationwide Ford Motor Company pilot. Prior to CDK Global, Eric held positions as an SEO Specialist at The Cobalt Group and an Internet Marketing Consultant at uShip, where expertise in SEO strategies and content management contributed to notable performance improvements. Additional experience includes a role as Internet Marketing Coordinator at International Motorsports of Austin and account management at Texas Student Media - The Daily Texan. Eric holds a B.A. in Asian American Studies and Advertising from The University of Texas at Austin.