Ken Horner is a seasoned marketing and communications professional with a robust background in driving strategic growth and enhancing client engagement at CDM Smith since July 2013, where Ken currently serves as Associate and Manager of Marketing and Communications. Ken has established a successful marketing operations team, developed a lifecycle model to monitor leads, and created a comprehensive Marketo architecture, which includes a client-focused webinar platform. Previous roles at CDM Smith demonstrate expertise in managing high-impact marketing campaigns, achieving multiple awards for excellence, and implementing scalable marketing automation processes. Ken's professional journey includes experience at GlaxoSmithKline, where responsibilities included crafting health literacy materials and leading communication strategies, as well as various editorial roles in higher education and media, culminating in a Bachelor of Arts in Communication/English from La Salle University.
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