Rithil KR is a senior manager at CEAT Limited with over 16 years of experience in the tire industry, specializing in business development, product development, and project management focused on the European market. Rithil holds an MBA from Symbiosis International University and has successfully developed and launched over 200 SKUs and nine new platforms tailored to specific customer needs. Additionally, they have managed key accounts for major OEMs such as Stellantis and Fiat, driving customer engagement and technical sales. Rithil's early career includes roles in tire process technology and field testing at Birla Tyre Limited and CEAT Tyres Limited.
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