Adam Rice is a seasoned Director of Demand Generation with over 7 years of experience in digital marketing, specializing in B2B SaaS. Currently serving as the Director of Demand Generation at Cedar, Adam has demonstrated expertise in SEM and PPC marketing, significantly increasing marketing qualified leads and ROI for various companies. Previously, Adam held positions such as Senior Growth Marketing Manager and Marketing Manager at Phreesia, where notable achievements included optimizing a $1.2M SEM budget and enhancing digital marketing effectiveness. Adam also has a background in leadership, having led service-focused trips for high school students in Southeast Asia and contributed to the creative content for Denison University during their studies. Adam earned a Bachelor of Fine Arts in Visual Arts from Denison University.
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