Iris Siret, Ph.D., is a passionate expert in customer experience, relationship marketing, and digital marketing. Currently serving as the Responsable expérience client at Cegid, Iris previously held marketing and commercial roles at companies such as Engie, Rubix, and Stanley Black & Decker, focusing on customer experience projects and digital strategies. Alongside practical experience, Iris is an enseignante-chercheuse at Université Lumière Lyon 2, where they delve into online consumer behavior and the psychological levers of customer experience. They earned their doctorate in relational marketing while working in industry, showcasing a unique blend of academic knowledge and practical application.
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